Communicate the brand story, engage with golfers and deliver a multi channel campaign.
Brand/Campaign strategy, Content creation, Films, Social mechanic
Kjus is a brand with ski and golf adventure at its heart. From the early vision of its founders through to continued innovation in the sports apparel market - adventure is in it's DNA.
The challenge? To tell that story.
The theme of adventure gave us a great foundation. All golfers have a desire to find that unique or special moment, whether it's perfecting their swing or enjoying some of the most spectacular scenery in the golfing world.
Lasse Kjus is a multi World Champion Alpine ski racer, his unique perspective of competing at the top of his sport made for an inspiring interview.
Didi Serena has sport in his blood and an impressive golf handicap to match. His dedication to sport has created an unparalleled sports apparel company.
We made two films to chart their analysis of the details.
We know there are some amazing golfing adventures out there and we wanted to hear real golfers views.
The campaign hinges around a competition to win a trip to your dream location to play the round of your life. To win, entries need to gain as many votes as possible, using email and social feeds to galvanise support.
Wins in Sierra Nevada 1999
3 Flights, 18 hours, 3 cameras, 1 drone, many mountains, lots of coffee. We headed to the Lofoten Links golf course in Norway as a unique setting for our stories.
On the slopes, Lasse would analyse down to the smallest detail of the course.
Through the years, Didi has learnt that focus is the most important attribute for a golfer.